What Generative Engine Optimisation does
GEO is the discipline of engineering your brand's authority, content and citations so generative AI engines reliably surface and cite you when buyers ask AI for recommendations, comparisons or explanations.
Our GEO methodology combines entity-rich content engineering, structured data, third-party citation seeding, and LLM-friendly formatting — proven techniques that move the needle on AI Overview presence and ChatGPT/Perplexity citations.
We track AI visibility with custom monitoring across all major LLM surfaces and tie it back to measurable business outcomes.
What you get
Inside this engagement
- AI visibility audit across ChatGPT, Perplexity, Gemini and AI Overviews
- Entity SEO and knowledge graph optimisation
- LLM-friendly content engineering and formatting
- Authoritative third-party citation seeding
- Structured data and schema for AI consumption
- Direct-answer and comparison content production
- AI citation tracking and reporting
- Brand presence on high-authority data sources
Why it matters
Outcomes you can expect
AI citation share-of-voice
Appear and be cited in AI answers for your buyer's most valuable queries.
Future-proof search presence
Hedge against the shift from blue-link search to AI-powered answers.
Brand authority signal
Being cited by AI builds compounding trust and perceived expertise.
Who this is for
Best fit clients
FAQ
Common questions
What is GEO (Generative Engine Optimisation)?+
GEO is the practice of optimising your brand, content and citations so generative AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews surface and cite you as a trusted source.
How is GEO different from SEO?+
SEO targets blue-link rankings on traditional search results. GEO targets visibility inside AI-generated answers. GEO relies more on entity authority, structured content, and authoritative third-party citations.
Can you guarantee ChatGPT or Gemini visibility?+
No agency can guarantee LLM output, but a disciplined GEO programme dramatically increases the probability and frequency of citation across major AI engines.
How do you measure GEO success?+
We track AI citation frequency, share-of-voice in AI answers, branded query lift, AI-referred traffic in GA4, and downstream conversions from AI-influenced visitors.